Pinterest files to go public. Its not-so-secret weapon: Moms

New York (CNN Business)For years, Pinterest received less media attention and less scrutiny than rivals like Facebook, Instagram or Twitter. Now the company may finally have a moment in the spotlight.

The company set a placeholder target of raising $100 million in the public offering, an amount that will likely change as it begins courting public market investors.
Pinterest is the latest unicorn to stampede toward Wall Street this year. Lyft is currently looking to raise more than $2 billion from its public offering. Slack and Postmates have both filed paperwork to go public. And Uber, the biggest of the group, is expected to make its Wall Street debut later this year.
    In 2018, Pinterest posted revenue of $756 million, up from $473 million in the year prior. Like many tech companies going public, however, Pinterest is not yet profitable. The company lost $63 million in 2018, down from a net loss of $130 million in 2017.
    The company was founded in 2010 by Ben Silbermann, Evan Sharp and Paul Sciarra, the last of whom parted ways with the company early in its history. Over the years, Pinterest has tried to evolve from being a digital scrapbooking service to a visual discovery tool, positioning it as a potential competitor to products like Google Search.
    At the same time, Pinterest has long insisted it’s not a social media service, despite building an ad-based platform where users can follow friends, colleagues and brands, and view their daily posts in a feed.
    “At its most basic level, it’s just about you,” Silbermann told CNN Business in a recent interview. “It’s not about following the news. It’s not about accruing followers. It’s not about following celebrities. It’s really about your personal interests.”
    In the filing, Pinterest describes itself as a “productivity tool” rather than a social network. When listing off competitors, it starts with Amazon, rather than social networks like Facebook and Instagram.
    The fact that it’s less focused on news sharing and virality has arguably helped insulate the company from recent criticisms of other social networks for spreading fake news and harmful content. Over the years, however, Pinterest has served as a platform for some Russian propaganda, anti-vaccination content and posts glorifying eating disorders.
    Last month, Pinterest made headlines by taking the step of blocking searches on the platform related to vaccinations.
    Pinterest now has more than 250 million monthly users, according to its filing to go public. It is much smaller than Facebook and Instagram, which measure their audience in billions, but its size is competitive with the likes of Twitter and Snapchat.
      While its reach may be smaller than some, Pinterest has long been viewed as an ideal environment for advertisers, given it’s a platform filled with aspirational content. It is also very popular with a key demographic that is often overlooked by Silicon Valley: women.
      In the filing, Pinterest says two-thirds of its user base are women. More than that, it claims to have “eight out of 10 moms” in the US, “who are often the primary decision-makers when it comes to buying products and services for their household.”

      Original Article : HERE ; This post was curated & posted using : RealSpecific


      Recommended PRODUCTS
    • Learn the fastest, easiest and most powerful way to secretly hypnotize anyone easily.
    • Discover the secret recipes from the world's finest restaurants and cook like 5-star chef
    • Learn How To Seduce Any Women By Unlock The Window Into Her Mind, Her Body And Her Emotions
    • Discover the real reason all men lie to the women they love and the secret that really feels about.
    • Enlighten Your Mind, Empower Your Life And Become A Manifesting Magnet
    • Renegade fitness model fights back against the powerful supplement and fitness.
    • The Story Of How A Near Death Experience Revealed The Secrets Of Relationships
    • Grow 3-6 inches Taller in 6-12 weeks. A Step by Step Guide
    • The stunning secret of turning your wife on with the push of a button.
    • Shows you how to become any man's greatest addiction, with just one simple question.
    • Get Ready to Learn How Can Confidently Speak to Any Audience, of Any Size, on Any Topic
    • You can serve as a healing companion to your entire family and all your friends in all areas.
    • Here Is The Secrets On How To Win At Blackjack Without Counting Cards.
    • Is Immortality Possible Click Here To Discover The Secret Of Immortality
    • Know About The Dirty Ways The Gov't and Monsanto Are Taking Away Our Liberties.
    • Clickbank Ads
       
       


      RELATED PRODUCTS
    • Discover the real reason all men lie to the women they love and the secret that really feels about.
    • Discover The Secret Magical Words To Make Your Man Fall Deeply In Love With You
    • You can serve as a healing companion to your entire family and all your friends in all areas.
    • Speed read over 25,000 wpm Reduce stress, and learn more efficiently
    • The stunning secret of turning your wife on with the push of a button.
    • Grow 3-6 inches Taller in 6-12 weeks. A Step by Step Guide
    • Online Guitar Courses For the Beginners To Become a Great Player
    • Shows you how to become any man's greatest addiction, with just one simple question.
    • Put small animated peel image at the top corner right or left on webpage
    • Copy my trading strategy that turns 1000 into 1M in 38 Trades
    • Help your crested gecko lead a long and happy life.
    • Learn How To Lose Weight, Even On A Busy Schedule While Eating The Foods You Love
    • See This Fast And Easy Way To Make Money In 10 Minutes
    • Learn How To Seduce Any Women By Unlock The Window Into Her Mind, Her Body And Her Emotions
    • The Story Of How A Near Death Experience Revealed The Secrets Of Relationships
    • Know About The Dirty Ways The Gov't and Monsanto Are Taking Away Our Liberties.
    • Get Ready to Learn How Can Confidently Speak to Any Audience, of Any Size, on Any Topic
    • Clickbank Ads
       

      Thank you for taking the time to read our article.

      If you enjoyed our content, we'd really appreciate some "love" with a share or two.

      And ... Don't forget to have fun!

      Recommended

      Live Event Blaster 2 PRO

      Upgrade your LEB 2.0 license to PRO to unlock campaign support and multiple account support.

      TubeTraffic Machine - License Rights

      Breakthrough App Uses The FRESHEST Videos On YouTube To Build An Automated Viral Traffic Site That Gets YOU FREE Viral Traffic! THEME + PLUGIN = TRAFFIC + COMMISSIONS!

      Leave a Reply