Rihanna’s Fenty label aims to rip up fashion industry rules

Singers new clothing line, on sale this week, has ditched traditions such as catwalk shows

A corseted Japanese denim minidress ($810), a cotton canvas blazer belted with a coordinating bumbag ($1,100), oversized sunglasses ($460) and a brass-and-crystal earcuff ($420) will go on sale at a pop-up boutique in the Marais district of Paris on Wednesday evening, when Rihanna launches her luxury fashion house, Fenty.

*****************************************************

Recommended For You

ProfitEagle Pro

REVOLUTIONARY Software Creates Super Affiliate Funnels With Pages, Hosting, Builds Lists and Emails Them Without Monthly Fees. Gets Unique Converting Offers, Plus 1 Click Traffic Generation And More INSIDE 1-Dashboard.

LCS - Enterprise

Now you can add your team to the system... Assign leads, tags, surveyand#39;s, appointments to your sales staff

MyImUniversity

Cutting-Edge Software That Creates Udemy Like Sites With Inbuilt Members Area Packed With HD Video

*****************************************************

Rihannas arrival in the luxury fashion space is a defining moment. Until now, celebrities who have tried their hand at design have faced the judgment of an industry that has held the power to endorse success or condemn a label to failure.

Fenty
Fenty clothes will go on sale at a pop-up in Paris. Photograph: Youtube

Victoria Beckham and the Olsen twins passed the test; Lindsay Lohan was panned by critics and failed. But the pop-cultural might of Rihanna, a nine-Grammy-winning pop star, actor and driving force behind Fenty Beauty, which totalled sales of 500m in the first year after its launch in 2017, has overturned the power dynamics of the fashion industry. The question now is less whether Rihanna can cut the mustard as a fashion designer than how the industry will keep pace with the arrival of Rihanna.

Fenty
Fenty Beauty on sale at Boots in Newcastle. Photograph: Ian Forsyth/Getty Images for Fenty Beauty

This week, Rihanna told the New York Times her Fenty label would be as disruptive as possible. The brand is not traditional. There is no runway show. Its a new way of doing things because I believe that this is where fashion is going to go eventually.

Rihanna
Rihanna at a Fenty Beauty event in Sydney last October. Photograph: Caroline McCredie/Getty Images for Fenty Beauty by Rihanna

*****************************************************

Recommended For You

Video Ad Boss - WP Dev Suite Special

Video Ad Boss creates profitable YouTube marketing campaigns in seconds.

MoolaVine

Unlimited Green Day Plan

*****************************************************

The worlds first look at Fenty came not on traditionally slender models, or on a catwalk, or during fashion week. Instead it is seen worn by Rihanna herself, and is being launched several months earlier than expected, well outside of the established fashion calendar.

The aesthetic will be informed by what Rihanna terms her own thick and curvy current body shape, with all pieces available up to a size 18. Fenty.com will be a digital flagship supported by a roving schedule of pop-up shops, with no plans for permanent bricks-and-mortar boutiques. Asked how she came up with the distribution model, Rihanna replied: Because Im a millennial I hate seeing something on the runway and then having to wait six months for it.

Most pop star-helmed fashion labels have stayed within the lanes of sportswear (Beyonces Ivy Park) or streetwear (Drakes Octobers Very Own), but the first Fenty looks break that mould with a sophisticated, tailoring-based aesthetic.

Structure is key, with cinch-waisted denim dresses and starchily voluminous trousersuits. The monochrome palette is reminiscent of Kanye Wests Yeezy, but collared shirts are preferred to sweatshirts and each outfit is worn with elegant high heels, without a pair of trainers in sight.

Rihanna
Rihanna in a mitre at last years Met Gala. Photograph: Hctor Retamal/AFP/Getty Images

Rihanna, who has made headlines for flamboyant fashion choices in the past, has here adopted a more refined point of view. The corset, a Rihanna signature piece that she teamed with a pearl-and-crystal-encrusted papal mitre on the red carpet of last years Catholic-themed Met Gala, takes a more genteel form at Fenty, as the internal shaping on a long-sleeved dress.

Fenty is the first new luxury house to be founded by LVMH since the launch of Christian Lacroix in 1987 and the first to be helmed by a woman of colour. At Rihannas right hand as style director of Fenty is her longtime stylist, Jahleel Weaver.

Original Article : HERE ; This post was curated & posted using : RealSpecific

This post was curated & Posted using : RealSpecific

Thank you for taking the time to read our article.
**********************************************************

Interested in building a blog or auto-blog like this one ? Or just want to order one ?  Join our "Blogging Tips Tricks and Resources Skype" Group and let's chat about it. 

Join "Blogging Tips Tricks and Resources Skype" HERE

Interested in Starting your own Roku TV Channel ? Or interested in learning how to build one ? Join our "Roku TV Channel Development" Skype Group and let's chat about it. 

Join "Roku TV Channel Development" HERE

**********************************************************

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!

 
 

Recommended

Klippyo - Video Software

The Last Video Maker You?ll Ever Need...

SociCake Commercial

Socicake is the ultimate all in one facebook marketing bundle with 10 software tools

Video Ads 2.0 Success Kit PLR

Get this Up-to-date "Video Ads 2.0 Success Kit" with PLR Rights and start cashing in huge by selling it as your own.

Leave a Reply