Why Bella Hadid and Lil Miquelas kiss is a terrifying glimpse of the future | Arwa Mahdawi

An advert featuring the human and virtual models is late-capitalist hell, queerbait and digisexuality all at once Bella Hadid, a human supermodel, has been accused of queerbaiting after making out with Lil Miquela, a computer-generated influencer, in order to sell designer underwear. I know, I know, theres a lot going on in that sentence. Please take a deep breath: we will unpack this late-capitalist hell together. Miquela Sousa, also known as Lil Miquela, is a fictional character created by a Los Angeles startup called Brud. Miquela has 1.5m followers on Instagram, where she shares pictures of her imaginary life and proclaims her support for LGBT rights and Black Lives Matter. In the past few years, the virtual model has become …