How Target is trying to woo mom and dads

New York (CNN Business)Moms and dads are some of the best shoppers for retailers. Target has a plan to win them over: Focus on the kids. A combination of factors has buoyed growth. Many parents today are having children later in life and are further along in their careers. That means they have more disposable income to spend and room to trade up for flashy clothes for their little ones, according to Ayako Homma, an analyst who covers the children’s clothing market at Euromonitor International. Target has taken aggressive steps to woo parents and capitalize on an opening in the market. Former heavyweights Toys “R” Us and Babies “R” Us are gone, Gymboree has filed for bankruptcy a second time …