Selfies, influencers and a Twitter president: the decade of the social media celebrity

From Gyneth Paltrow to Trump, todays stars speak directly to their fans. But are they really controlling their message? I have a friend, Adam, who is an autograph seller a niche profession, and one that is getting more niche by the day. When we met for breakfast last month he was looking despondent. Everyone takes selfies these days, he said sadly, picking at his scrambled eggs. Its never autographs any more. They just want photos of themselves with celebrities. Anyone who has attended a red carpet event or watched one on TV, knows that selfies have firmly supplanted autographs, with fans lurching desperately towards celebrities with outstretched phones instead of pens and paper. Celebrities have adapted accordingly. In 2017, a …