Extreme makeup: how the girls and boys of Generation Z created a huge new subculture

Many young people now spend hours in their bedrooms, perfecting extraordinarily intricate looks to put up online Its literally art! exclaims 16-year-old Milly Provenzano, sitting cross-legged on her single bed. Her eyeshadow is like the plumage of a tropical bird: blue, pink and yellow, to match the rainbow lettering on her Pride T-shirt. On the wall above her, Provenzano has taped up photographs of her favourite Instagram makeup stars: drag artist Utopia album, and Antoinette Mahr, whose trademark multicoloured style was clearly the inspiration for Provenzanos look today. I have asked the teenager from Kettering, Northamptonshire, to justify the many hours she spends alone in her room, perfecting fabulously complicated makeup looks. Thats like saying to someone who does A-level …

Another pair of eyes: how makeup artist Mimi Choi created Ezra Miller’s Met Gala look

Chois hyper-real eyes on the actors face took her five hours to complete and perfectly captured the camp brief of the gala Some celebrities might have struggled to interpret the camp theme of this years to quote one approving tweet having not only understood the assignment, but turned it in early for extra credit. The actor Ezra Miller stood out among the black-tie and tulle for accessorising his Burberry suit and jewelled corset with five extra eyes: the painstaking, pre-dawn work of makeup artist Mimi Choi. We were both kind of not awake, she says from her home in Vancouver. But it worked out in the end. Since starting out as a makeup artist five years ago, Choi has amassed …

Its genuine, you know?: why the online influencer industry is going authentic

The long read: Calamities such as Fyre Festival have tarnished the booming business of YouTube and Instagram stars. Now the industrys top tastemakers have a new plan: keeping it real In a central London hair salon last December, the fashion influencer Victoria Magrath (@inthefrow) mingled among a few of her 849,000 Instagram followers. Magrath tall, with signature silver hair was celebrating the launch of her book, The New Fashion Rules, at an event organised by her talent agency, Gleam Futures. She chatted easily, her high, delighted voice ringing out over the roar of the hairdryers and her manner so convincingly intimate that it was possible to think she knew her followers as well as they knew her. In a group …