The tactics behind The Athletics breakout success in sports subscriptions

Local newspapers may be shuttering and people may be consuming most news on social media, but don’t tell Alex Mather that a subscription news publication can’t grow like a unicorn startup. His 2-year-old sports publisher The Athletic has gained over 100,000 paid subscribers (60 percent under age 34) and has a…

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Here’s why WWE fans are talking about the mysterious disappearance of a Saudi Arabian journalist

The WWE's deal with Saudi Arabia is under scrutiny from fans for a host of reasons, including the alleged murder of a dissident journalist.Image: AFP/Getty Images UPDATE: Oct. 11, 2018, 6:55 p.m. EDT Updated to include statement from WWE. The mystery surrounding the disappearance of Saudi Arabian journalist Jamal Khashoggi…

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Serena Williams fined $17K for three code violations, adding fuel to the fire in sexism row

Image: Tim Clayton/Corbis via Getty Images Serena Williams already paid a hefty price for the events which transpired on court during the women’s singles final of the U.S. Open. But now, in addition to being issued point deductions and being forced to forfeit an entire game, she will now have…

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Sports Twitter is the weird and fun haven you need from the rest of your feed

Image: Mashable composite: Twitter/Getty Images This is An Ode to…, a weekly column where we share the stuff we’re really into in hopes that you’ll be really into it, too. Twitter is one of the great enigmas of life on this planet in the year 2018, capable of being a…

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Someone Put Your Chances Of Dying In An Infographic, And You May Want To Reconsider Your Life Choices

Someone has helpfully compiled an infographic for these people, listing the estimated chances of death in various scenarios, from motorbike racing to obesity. Some of them offer a genuinely surprising perspective, for example skydiving and bungee-jumping are much safer than you would think, particlarly when compared to something seemingly more…

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Nike, Colin Kaepernick, and the Changing Role of the Athlete

To commemorate Nike’s 30th anniversary of its iconic “Just do it” campaign, the sportswear goliath on Monday released a series of striking black-and-white ads featuring tennis champion Serena Williams, pro-skateboarder Lacey Baker, and NFL wide receiver Odell Beckham Jr. Its most controversial placard, though, was a close-up image of former…

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The World Surf League will implement pay parity for women and men

The World Surf League will pay women and men equally from next year.Image: wsl The World Surf League (WSL) has set the standard for other sports by announcing equal prize money for men and women. Coming into force from the 2019 season, the move makes it the first U.S.-based global…

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Serena Williams talked about coping with ‘postpartum emotions’ in candid Instagram post

Serena Williams at the San Jose State University Stadium Court, July 31, 2018.Image: Douglas Stringer/Icon Sportswire via Getty Images Serena Williams has opened up about the emotional impact of motherhood in a candid Instagram post.  Williams began by referring to last week’s match against Johanna Konta at the Silicon Valley…

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England fans storm London IKEA after World Cup win over Sweden

English sportsmanship: Assembly will definitely be required.  Rowdy (translation: terrible) fans celebrated England’s 2-0 win over Sweden in the World Cup quarterfinal on Saturday by invading an IKEA in London.  England fans have invaded IKEA 🇸🇪 😂😂 pic.twitter.com/bD9wBroqbS — Premier League Stuff (@EPLStuff) July 7, 2018 What in the name…

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‘Psychic’ cat becomes celebrity after making first World Cup prediction

Introducing Achilles.Image: Danila ShostakTASS via Getty Images Psychic animals predicting the results of big events is pretty much a time-honoured tradition. SEE ALSO: Bees invade soccer match, causing players to hit the ground We’ve previously had a Scottish goat divining the US election result (it got it wrong), and —…

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