Pinterest files to go public. Its not-so-secret weapon: Moms

New York (CNN Business)For years, Pinterest received less media attention and less scrutiny than rivals like Facebook, Instagram or Twitter. Now the company may finally have a moment in the spotlight. In 2018, Pinterest posted revenue of $756 million, up from $473 million in the year prior. Like many tech companies going public, however, Pinterest is not yet profitable. The company lost $63 million in 2018, down from a net loss of $130 million in 2017. The company was founded in 2010 by Ben Silbermann, Evan Sharp and Paul Sciarra, the last of whom parted ways with the company early in its history. Over the years, Pinterest has tried to evolve from being a digital scrapbooking service to a visual …

Influencers react to Instagram’s big outage: ‘It was a pain’

New York (CNN Business)Wednesdays are usually the best day to post on Instagram for Chelsie Petras, a 27-year-old social media influencer based in New York City. “It was a pain,” said Petras. “I had to shift my schedule and figure out how to still incorporate this post.” She wasn’t alone in having to delay paid posts. Influencer marketing agencies such as Village Marketing, which connects social media stars to brands for deals, said it had to move hundreds of posts to Thursday. A similar platform called Activate said brands had to delay campaigns or have influencers re-post content. It was a wake-up call for some users about how much power Instagram has. “[It’s] a reminder of the importance of cultivating …

She invests in tech founders others overlook

Arlan Hamilton stands out in Silicon Valley not just because she’s a black investor in a white male-dominated field, but because she’s focused on investing in female, minority and LGBTQ entrepreneurs. Judith McKenna: Walmart spent $16 billion to break into India. She has to make it work Gwynne Shotwell: She turns Elon Musk’s bold space ideas into a real business Read all 14 Risk Takers profiles That curiosity led her down an information-seeking spiral that included years of research into startups, entrepreneurship and venture capital. One revelation: “Everybody’s saying ‘no’ to even talking to the black [founders], like, no matter what they’re working on,” Hamilton said. “And in some cases, they were working on stuff that was so much more …

She invests in tech founders others ignore. And it’s working

Arlan Hamilton stands out in Silicon Valley not just because she’s a black investor in a white male-dominated field, but because she’s laser-focused on investing in female, minority and LGBTQ entrepreneurs. Judith McKenna: Walmart spent $16 billion to break into India. She has to make it work Gwynne Shotwell: She turns Elon Musk’s bold space ideas into a real business Read all 14 Risk Takers profiles That curiosity led her down an information-seeking spiral that included years of research into startups, entrepreneurship and venture capital. One revelation: “Everybody’s saying ‘no’ to even talking to the black [founders], like, no matter what they’re working on,” Hamilton said. “And in some cases, they were working on stuff that was so much more …

Snapchat always proved critics wrong. Then Evan Spiegel pushed for a redesign

Most CEOs would probably prefer not to overhaul their core businesses less than a year after an initial public offering. It’s a pivotal period when executives look to play up their company’s stability and growth to a world of potential new investors on Wall Street. Arlan Hamilton: She invests in tech founders others ignore. And it’s working Mary Barra: Her impatience could save GM. ‘Time is not our friend’ Read all 14 Risk Takers profiles The plan: separate content from friends and publishers — and celebrity users — while attracting new users by making the app easier to use. Spiegel said at the time that the move could be “disruptive” to Snap’s business. That proved to be an understatement. A …