This years unexpected viral fashion hit is suitable for all weathers and sizes, as comfortable as a nightie and currently unavoidable. But why are its fans so happy to be seen in the same outfit as someone else?
The dress is very good friends with leather jackets, red lipstick, Birkenstocks, Veja trainers, totes and cross-body shoulder bags. It does not have time for the performance of modern femininity an embarrassment of Lycra, neon and scratchy lace. It can be worn when the weather is intolerably warm and your day stretches ahead of you work, drinks, dinner and it wont chafe or itch. The dress is on your side.
You will have met the dress by now, even if you dont remember it. Perhaps it was on a train platform, or at a summer barbecue. This 39.99 Zara polka-dot midi dress has become this years unexpected fashion success, worn by women across the country and feverishly discussed online.
It has been the subject of glowing profiles (The US$50 dress that conquered Britain) and an inevitable backlash (Summers hottest Zara dress is a US$70 sack.) It is beloved by influencers and celebrities the fashion blogger Susie Verrill wore the dress in March, and the broadcaster Victoria Derbyshire is also a proud owner, wearing it on her BBC show in July. Its a charming dress. Polka dots are delightful and the flowing skirt suits any size or height, Derbyshire tells me. The dress covers my cleavage and looks good with heels or white trainers, she says.
There is even an Instagram account, Hot 4 the Spot, dedicated to sharing images of the dress as it is uniformly referred to by its fans in the wild. But how did a simple Zara frock come to represent Spains most significant cultural invasion since the Armada set sail for British waters?
Caz Wren, 47, a London-based makeup artist, is arguably the reason the dress went viral. Wren bought it in February. It was perfect for me it covers all bases. She liked it because it wasnt too fitted across the bust as Wren has a large chest, dresses look unflattering if they have high waistlines.
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